Mikayla Nogueira and Ani Hadijinian will redefine your makeup game.
Beauty creator and makeup artist Mikayla Nogueira alongside co-founder and industry veteran Ani Hadijinian.
BOSTON — Point of View (POV) Beauty is redefining makeup prep with high-performance, skincare-infused solutions designed to simplify routines and deliver flawless, long-lasting results.
Beauty creator and makeup artist Mikayla Nogueira, in partnership with industry veteran, Ani Hadijinian, is redefining the skincare-meets-makeup landscape with the launch of Point of View (POV) Beauty. Known for her relatable approach to makeup artistry, and deep connection with her millions of social followers, Mikayla brings that same self-made expertise to her debut beauty brand, designed to simplify and elevate makeup prep. With years of testing thousands of beauty products, Mikayla has built a highly engaged audience that looks to her for authentic recommendations and technical expertise. As such, Point Of View Beauty was born to address a critical gap Mikayla identified in the industry—bridging clinical skincare and makeup with effortless, high-performance skincare solutions.
“As a self-taught makeup artist who learned from beauty education books and hands-on experience in beauty retail, I know that great makeup starts with great skin prep.”
Before my career as a creator, I saw so many people at my retail job facing the same challenge—there wasn't a brand that made skin prep simple. That inspired me to create Point of View Beauty. I wanted to take everything I've learned over the years and give my community the tools to master makeup on their own terms. I partnered with Ani Hadjinian to bring this dream to life and we cannot wait for everyone to experience POV.
Point Of View Beauty also brings a unique industry perspective at launch, blending Nogueira's firsthand experience in beauty retail and deep connection with consumers with the leadership of Ani Hadjinian, as Co-Founder and CEO. Hadjinian is a seasoned executive with over 20 years in brand building, product innovation, and marketing strategy for top brands like Augustinus Bader, Bobbi Brown, and Tom Ford Beauty.
“With Point of View, we’re redefining the makeup game, starting with skin prep—creating products that seamlessly blend skincare and makeup to set the foundation for the best looks.”
"Mikayla's deep understanding of what consumers actually need, paired with our unique approach, ensures that every product not only enhances makeup but also improves skin over time. But more than that, we want to empower everyone to define beauty on their own terms—giving them the confidence to take control of their routine and express their individuality."
With Nogueira and Hadijinian's combined product expertise, they sought out the best of Korean skincare formulations for their cutting-edge ingredient technology, pairing it with advanced U.S. skincare innovation to create pro-level results at home. The debut collection features five powerhouse products, each formulated with proprietary technologies to hydrate, prime, and perfect the skin for makeup:
Drench It – A hydrating priming milk infused with 60% fermented rice water and Biopeptide Complex™ for a glassy, smooth base.
Drip It – A glow serum powered by MegaMirrored Molecular Complex™ to enhance hydration, elasticity, and radiance.
Whip It – A rich whipped cream moisturizer with BarrierBolster Technology™ to strengthen the skin barrier and boost luminosity.
Glaze It – A gripping tack primer infused with Gripping Glaze™ technology to extend makeup wear while maintaining hydration.
Amp It – A lip treatment with Elastin Glow Technology™ to hydrate, smooth, and plump lips while delivering a glossy finish.
Point of View Beauty launched on March 26 and will be available exclusively online.
Point of View launches with the support of Imaginary Ventures, the venture capital firm behind some of today's most influential consumer brands, including SKIMS, Mejuri, and Glossier. Known for backing visionary founders who are shaping the next generation of consumer experiences, Imaginary Ventures recognized Mikayla's ability to connect with beauty consumers in a powerful and meaningful way.
about point of view
Point of View (POV) Beauty is redefining makeup prep with high-performance, skincare-infused solutions designed to simplify routines and deliver flawless, long-lasting results. Founded by beauty creator and makeup artist Mikayla Nogueira and industry veteran Ani Hadjinian, in partnership with Imaginary Ventures, Point of View Beauty merges cutting-edge Korean formulations with advanced U.S. skincare innovation to create intuitive, multitasking products that enhance both makeup application and skin health. Built on the belief that everyone deserves to feel confident in their beauty routine, Point of View empowers individuals to master their own artistry at home—because beauty is all about your point of view.
imaginary ventures
"At Imaginary Ventures, we are dedicated to shaping the next generation of consumer-first brands," shares Imaginary Ventures Partner, Kelly Dill. "Mikayla's deep connection with beauty consumers made her the perfect founder to bring this vision to life. With Point of View Beauty, we saw an opportunity to create something truly innovative, products that merge skincare and makeup seamlessly, offering high-performance, multifunctional solutions that redefine the category with a distinct perspective on both the creator and the customer."
Based in New York City, Imaginary Ventures is a leading venture capital firm investing in the most generationally-defining consumer businesses. Founded by Natalie Massenet and Nick Brown, Imaginary Ventures is a Venture Capital Fund that invests in early–stage opportunities at the intersection of retail and technology in Europe and the US.