Neiman Marcus and The Estée Lauder Companies Host a Series of Experiential Brand Activations in Honor of Leonard A. Lauder's Award
The Luxury Retailer Celebrates the Chairman Emeritus' Neiman Marcus Award and the longstanding relationship between the two companies.
DALLAS — Neiman Marcus, a Saks Global luxury retailer, is hosting a series of multi-faceted customer events in partnership with The Estée Lauder Companies (ELC), honoring Leonard A. Lauder's Neiman Marcus Award for Distinguished Service in the Field of Fashion, announced in November, which celebrates his extraordinary contributions to the beauty industry. In-store activations feature curated product integrations from ELC's esteemed brands and forthcoming, immersive retail-tainment experiences across the country. Honoring a decades-long partnership between the luxury retailer and ELC, the brand experiences honor their shared history and collaboration, inviting customers to engage in this landmark moment.
“Leonard Lauder is an extraordinary leader and brand partner whose vision helped shape The Estée Lauder Companies into a beauty powerhouse and furthermore, the beauty industry into what it is today”
'‘Through the Neiman Marcus Awards, we are proud to bring the company's best-in-class brands and products to our customers not only through their innovative offerings, but also through incredible immersive events that celebrate Leonard's achievements.”
In Dallas, customers will mark the occasion with a lively dinner at Neiman Marcus' NorthPark store, bringing the excitement of the Neiman Marcus Awards to esteemed clients. Hosted by Tatiana Birkelund, VP, GBM, Beauty, Jewelry, Home at Neiman Marcus and Kendal Ascher, SVP, ELC North America Luxury Portfolio & GM, La Mer North America, the evening will showcase the best-selling products from a curated selection of ELC brands. La Mer will take center stage and Tom Ford Beauty will bring a touch of excitement and sophistication, while Editions de Parfums Frederic Malle will deliver unparalleled distinction. Guests will take home best-selling products from select ELC brands including Jo Malone London, Estée Lauder and Killian Paris, enhancing the evening with an additional layer of luxury and refinement.
“Neiman Marcus is one of the most iconic luxury retailers in the world and a legacy partner for The Estée Lauder Companies,”
"As Leonard Lauder, Chairman Emeritus, ELC, is this year's recipient of the Neiman Marcus Award, we are honored to celebrate him by bringing our luxe brands to life in unique and compelling activations across the country and celebrate our beloved clients.”
Customers can also participate in the festivities through an ELC passport activity, which encourages them to experience their favorite brands in a new way. Events include runway presentations, spa experiences, customization experiences and masterclasses. Each event uniquely expresses ELC and Neiman Marcus' joint commitment to delivering unparalleled luxury service to customers. These experiences will be available at the Houston, Fashion Island, Tysons, Palo Alto, San Francisco, Atlanta, Los Angeles, Denver, Michigan Avenue, Orlando and Troy stores.
The Neiman Marcus Awards have honored excellence in the luxury industry since 1938. The program celebrates brand partners who share an interest in the retailer's innovative approach to retail to delight the U.S. luxury customer. Mr. Lauder is an industry pioneer whose vision and leadership have shaped the beauty landscape for generations, an honor reserved for trailblazers who have left an indelible mark on the luxury industry. This prestigious honor was previously given to Leonard Lauder's mother, Mrs. Estée Lauder, in 1962. He joins the esteemed ranks of more than 150 luminaries recognized for their contributions to the industry.
As a leader in the beauty space, Neiman Marcus offers customers an elevated selection of ELC brands including AERIN Beauty, Balmain Beauty, Bobbi Brown, Editions de Parfum Frederic Malle, Estée Lauder, Jo Malone London, Kilian Paris, La Mer and Tom Ford, that can be explored across all stores, online and through remote selling.
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about neiman marcus
Neiman Marcus is a leading luxury retailer that provides a curated product assortment, unparalleled services, and exclusive activations for customers in Pursuit of the Extraordinary. It is known for creating the Neiman Marcus magic through exceptional customer experiences including the Neiman Marcus Awards, Fantasy Gifts, seasonal campaigns and retail-tainment initiatives. Neiman Marcus has a rich history as a brand builder, bringing together the world's top luxury designers and customers to foster a dedicated following for generations. It serves customers across its 36 stores, digital channels and through remote selling. It is part of Saks Global's portfolio of world-class luxury retailers and real estate assets.
About saks global
Saks Global is a combination of world-class luxury retailers, including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, and Saks OFF 5th, as well as a portfolio of prime U.S. real estate holdings and investments. Saks Global is deeply committed to helping luxury consumers discover the most sought-after established and emerging brands from around the world. Powered by data-driven technology and centered on the customer, Saks Global is on a mission to redefine the luxury shopping experience through highly personalized service, with greater opportunities for product discovery across all channels.
about estée lauder
The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M•A•C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.